Creating Reality

Posted by on Oct 5, 2015 in Miscellany | 0 comments

Creating Reality

Magic is an interesting thing. As soon as you acknowledge that it exists, it is everywhere—in little synchronicities and odd coincidences, in the perfect drop of water sitting on an otherwise completely dry leaf. But if you don’t believe in it, it’s never there. It’s not that it doesn’t exist, it’s just that we don’t see it.

Even if we don’t ignore magic in our lives, when it comes to business, we don’t talk about it. We don’t discuss “energization” or karma or the fact that we all “create our own reality.” We try to act, talk—and ultimately think—the way the business books tell us to. In so doing, we can accidentally block ourselves with our own divinity, trapping our businesses with our own magic.

True Story 1: In Company X (name changed to protect the innocent), every so often someone would ask the following question: “How would we handle another big job with our current staff?”

When the Chairman of the Board first asked this question, the intent was to get everyone thinking creatively about how the business would handle it. However, everyone was overworked, and increasingly the answer was “we couldn’t.” That became the stock answer whenever the question was asked—the company did not have the “bandwidth” to handle another large client.

Over a three-year period, that mantra was repeated dozens of times until it became the reality. The company did not have the staff/capacity/time to take on another big client. And guess what? The company did not get a single large client during any of those years.

Now, of course, other factors—the economy, how well the proposals were written, the competitive environment—certainly played a part in this dynamic, but regardless of how kick-ass the sales staff was, how much the economy recovered, and how it (like Nike) crushed its competitors, the company would never get another large client if it couldn’t handle it. Not having the staff/capacity/time to handle another large client means that the company shouldn’t get one until it does have the staff/capacity/time to handle it.

Energetically speaking, the company was standing in its own way, and the universe gave it what it asked for—a break.

The management of Company X realized that they had built the world in which they now lived. They made a conscious effort not to speak in terms of what the company couldn’t handle, but rather in terms of how the company could enable itself to handle a new large job. Freelancers, restructuring, new hires, and terminations all played a part in this sea change, and the company signed 4 new, large clients in the first 6 months of the year.

True Story 2: Once upon a time, there was an acting coach at the base of the Hollywood Hills who had a small actors studio. Each time he got a new student, he would take the student’s photo with a Polaroid camera and put the photo on the wall. He was just one person and had limited time, so when his slots for students filled up, he wouldn’t buy more Polaroid film—after all, he didn’t have time for another student, so he didn’t need to take more pictures. When his time would open up, he would have to run out, buy film, and scramble around for a student until his slots were full again.

Over time, he realized that when he kept film in the camera at all times, potential students would come to him. If he ever let the film run out, they wouldn’t. Film in the camera was a sign to the universe that he was open for new business.

The moral of these stories is that the universe always gives us what we actually ask for, not what we give lip service to wanting. In order to be successful—in business and in life—it is critical to align our actions and words with the outcome we desire. By doing this we will create the reality we want.

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